STAND OUT, BE REMEMBERED,
BUILD A BRAND
Grow your business, reputation and revenue by using the power of connection & WOW experiences.
May 20th & 21st 2025, Location: Innside by Melia Hotel, Liverpool
BUILD A BRAND SUMMIT IS A 2 DAY, HIGH ENERGY EVENT DESIGNED TO HELP YOU GROW YOUR BUSINESS, PERSONAL BRAND AND REPUTATION.
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You Don’t Have a Marketing Problem. You Have a Connection Problem.
GROW YOUR BUSINESS,
REPUTATION AND REVENUE
WHAT YOU WILL LEARN AT BUILD A BRAND SUMMIT 2025:
Clarify Your Unique Identity
Unlock your true power by defining what makes your brand unique. Get clarity, confidence and momentum to grow your brand and attract your ideal clients.
Build an Irresistible Offer
Become the go to expert in your industry and create a no brainer offer that's so good that your customers and clients don't ever want to do business with anyone else.
Craft a Clear Marketing Message
Grab the attention of your ideal clients and customers with a crystal clear marketing message that resonates deeply and connects on a human level.
Create WOW Experiences
Create a meaningful and memorable customer journey with strategic WOW moments that create lasting impressions and turn your customer and clients into raving fans.
BUSINESS IS CHANGING...
PEOPLE NOW HAVE A GROWING DESIRE FOR HUMAN CONNECTION, MEANINGFUL BRANDS AND UNFORGETTABLE WOW EXPERIENCES LIKE NEVER BEFORE.
“IF YOU’RE NOT WOWING, YOU’RE NOT WINNING”
Jamie Wray
Speaker, Coach & Brand Experience Strategist
Founder & CEO - Ways to WOW
What is Build a Brand Summit?
Build a Brand Summit is a high-energy, two-day experience designed to help you grow your business, personal brand and reputation.
Led by Jamie Wray, founder of Ways to WOW, this isn’t your typical business event, it’s a powerful mix of brand building strategies, expert insights, keynotes and storytelling. You’ll be taken through Jamie’s proven 4-step brand-building programme (Clarify, Create, Connect, Convert), packed with actionable tools, live frameworks, and a practical workbook so you leave with a plan, not just ideas.
You’ll also hear from a line-up of expert speakers and inspiring founders who’ve built unforgettable brands. Expect raw truths, powerful insights, and real stories of what it actually takes to stand out in business.
Whether you’re a entrepreneur, coach, or business leader, this summit is designed to give you:
• Clarity on your brand identity and message.
• A no-brainer offer your audience can’t ignore.
• Strategies to WOW your customers and create loyalty.
• Tried and tested marketing strategies that connects to heart and converts.
You’ll leave with the confidence, energy and tools to take your brand to the next level and a room full of like-minded entrepreneurs who are all in.
If you’re ready to stop blending in and start building a brand thats unforgettable Build a Brand Summit is your moment.
Don't miss the room that was built for your breakthrough.
Watch the event trailer
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GET CLARITY, CONFIDENCE AND MOMENTUM TO GROW YOUR BUSINESS AND ATTRACT YOUR IDEAL CLIENTS
BECOME A STAND OUT BRAND
Struggling to get noticed? Transform forgettable transactions into WOW experiences that make your business impossible to ignore.
MAKE MORE MONEY
Elevate your brand value with WOW moments that justify premium pricing and increase your revenue.
BUILD MORE TRUST
Strengthen your relationships by building an authentic brand identity that creates meaning and collaboration.
GROW YOUR REPUTATION
Become the only choice! Showcase what makes you unique and position yourself as an industry expert.
RETAIN MORE STAFF
Struggling with hiring and retention? Create an exciting workplace culture with a WOW leadership approach that keeps employees engaged and committed.
CREATE RAVING FANS
Sick of one-time buyers? Consistently exceed expectations to inspire loyalty, drive repeat business, and generate powerful word-of-mouth marketing.
ACHIEVE OPERATIONAL EXCELLENCE
Wasting time on inefficiencies? Streamline your business with automated processes that ensure consistency, free up your time, and create WOW moments that surprise, excite and appreciate your community, team & customers.
SCALE WITH CONFIDENCE
Struggling to grow without burning out? Automate your brand experience to attract bigger opportunities, expand effortlessly, and position your business as an industry leader.
WHAT YOU CAN EXPECT
BRAND BUILDING STRATEGIES & EXPERT TALKS
Expert insights from Jamie Wray and other leading experts and entrepreneurs giving you the tools and frameworks to grow your reputation.
HIGH ENERGY IMMERSIVE EVENT EXPERIENCE
The best events are fun, experiential, and memorable. Get ready for an engaging and WOW-worthy experience!
AUTHENTIC NETWORKING
Build genuine connections with industry leaders, coaches, and entrepreneurs in a relaxed, agenda-free environment.
IT'S NOT A WOW EVENT IF IT'S NOT FUN!
WHAT YOU WILL LEARN
THE BUILD A BRAND PROCESS
You’ll be taken through Jamie’s proven 4-step brand-building programme (Clarify, Create, Connect, Convert), packed with actionable tools, live frameworks, and a practical workbook so you leave with a plan, not just ideas.
Our "Build A Brand" process has been built on over 15 years of experience in business operations in order to give you the most valuable knowledge and strategies to grow you business.
We take you through our 4 stage framework designed to generate immediate clarity on what you need to do next in your business journey to take it to the next level.
CLARIFY YOUR IDENTITY AND MESSAGE
POSITION YOURSELF AS THE GO TO INDUSTRY EXPERT
BUILD AN IRRESISTIBLE OFFER
CREATE MEANINGFUL WOW EXPERIENCES THAT GROW YOUR BUSINESS
This is more than just an event, this is an experience with 2 days of growth designed to transform you and your business.
ARE YOU WOWING IN BUSINESS?
In a world rapidly being re-modelled with AI, remoteness, small screen isolation and virtual experiences there is now a growing desire for meaningful human connections and unforgettable WOW experiences.
Creating WOW experiences is about delivering moments that resonate deeply, evoke genuine emotion, and leave people feeling seen, valued, and inspired.
" If you're not WOWing, You're not Winning"
Jamie Wray
CEO - Ways to WOW
Speaker, Coach & Brand Experience Strategist
2 DAYS DESIGNED TO ACCELERATE YOUR GROWTH
Day 1
Day 1: Clarify Your Unique Identity & Build an Irresistible Offer
Uncover the core essence of your brand and define what sets you apart. Gain clarity, confidence, and momentum to grow your influence and attract your ideal clients. Develop a purpose-driven strategy that fuels your success and positions you as an industry leader.
Learn how to craft an irresistible offer so compelling that your clients and customers can’t imagine going anywhere else. Elevate your reputation, strengthen your authority, and establish yourself as the go-to expert in your field.
Day 2
Clarify Your Marketing Message & Create WOW Experiences
Master the art of marketing to emotions to stop the scroll and capture attention in todays 3 second world. Craft a crystal clear marketing message that resonates deeply, builds trust, and connects with your audience on a human level and position yourself with presence and impact in your industry.
Take your customer journey and experience to the next level by creating meaningful and memorable interactions. Learn how to design strategic WOW moments that leave lasting impressions, and turn first-time customers into lifelong superfine.
BUILD A BRAND SPEAKERS & PANELISTS
JAMIE WRAY
SPEAKER, COACH & BRAND EXPERIENCE STRATEGIST
WAYS TO WOW
TOM SMYTH
SERIAL ENTREPRENEUR, MENTOR AND MOTIVATIONAL SPEAKER
DREAM MENTORING
LEON McCOWAN
SALES COACH AND MENTOR
THE SALES DOJO
GEORGIA & JADE
PR & MARKETING STRATAGISTS
PROPEL PR
LIAM QUIRK
CEO & SEO SPECIALIST
QUIRKY DIGITAL
RYAN ARMITAGE
CEO & FRANCHISE SPECIALIST
TEZLOM
MARK NICHOLSON
LEAD GENERATION STRATEGIST
COACHMATIC
CHARLOTTE DONOGHUE
FOUNDER & CEO
SAY IT WITH DIAMONDS
KATE STEWART
AWARD WINNING ENTREPRENEUR,TV PERSONALITY & PHILANTHROPIST
VITALITY HOMES
JASMINE LANE
FITNESS INFLUENCER
SISS FIT
KATHERINE JONES
INFLUENTIAL MARKETING SPECIALIST
THINK WINE
DAVID SEED
MOTIVATIONAL BREATH WORK COACH
INFLUX
JAY MCCONVILLE
FOUNDER & CEO
SOLO CAR SALES
Plus more speakers to be announced soon
UNMISSABLE KEYNOTES & PANNEL TALKS BY LEADING BRAND EXPERTS
JAMIE WRAY
BUILDING AN INFLUENTIAL STAND OUT BRAND
Jamie Wray is not just a Brand Strategist, he is a Movement Maker, thought leader and a driving force behind businesses that don’t just succeed but stand out. As the founder and CEO of Ways to WOW, he has spent over 15 years working with some the biggest brands across the UK and Spain helping them transform ordinary customer experiences into extraordinary, unforgettable moments.
Passionate about the power of human connection, Jamie believes that every brand has the potential to create WOW moments, those game-changing experiences that turn customers into super fans and teams into purpose-driven leaders. Through Leadership, Culture, and Customer Experience Strategy, he empowers individuals, teams and organisations to break through mediocrity and redefine what’s possible.
Jamie will bring infectious energy and deep expertise, to inspire you to think bigger, connect deeper, and create a brand that doesn’t just exist, it impacts.
TOM SMYTH
FEAR LESS - AN ANTIDOTE TO SELF DOUBT
Tom Smyth is a powerhouse entrepreneur, author, and internationally recognised 10X business coach for Grant Cardone. Born and raised in Belfast, Tom turned adversity into opportunity, building a multi-million-pound business empire and becoming a mentor to ambitious entrepreneurs worldwide.
As the founder of Dream Luxury Serviced Apartments, Tom has expanded his brand across major cities in the UK and Europe, redefining the serviced accommodation industry. His commitment to excellence, innovation, and personal development has earned him a reputation as a leader who inspires action and results.
Beyond his business success, Tom is the author of best selling self help book, "Fear Less", and the creator of Dream Mentoring, where he empowers business owners to break through limitations and achieve extraordinary growth using his D.R.E.A.M. system, Determination, Regeneration, Energisation, Ambition, and Motivation.
As the headline speaker for the Build a Brand Summit, Tom will deliver his high-impact keynote, "An Antidote to Self Doubt," sharing the secrets behind building an unforgettable brand and standing out in a crowded marketplace. With his signature no-nonsense approach, he will inspire attendees to take massive action, dominate their industry, and create a brand that leaves a lasting legacy.
GEORGIA & JADE
HOW TO STEP UP AND STAND OUT
Georgia and Jade Morgan are the unstoppable sister duo behind Propel PR, a powerhouse agency dedicated to helping brands get seen, heard, and loved. With a unique blend of expertise, Georgia’s background in journalism and PR and Jade’s experience in fashion marketing and influencer strategy, they have built a reputation for crafting campaigns that don’t just capture attention but create lasting impact.
From working with industry giants like The Ivy, Baltic Market, and Boohoo to being recognised as leaders in their field, they have mastered the art of brand storytelling, digital influence, and audience connection. Their keynote will ignite your marketing mindset, revealing the world-class strategies that turn businesses into brands people can’t stop talking about.
If you’re ready to stand out, build influence, and create marketing that truly moves people, Georgia and Jade will show you how it’s done.
LIAM QUIRK
MARKETING YOUR PERSONAL BRAND
Liam Quirk is an ambitious SEO entrepreneur who has helped one-man bands and blue-chip brands become organic sensations through search marketing and authority-building strategies for over a decade. Alongside his growing network of lead generation websites, his main focus is growing Quirky, his award-winning SEO agency, which partners with leading players and up-and-coming brands across highly competitive niches such as professional services, investment, SAAS, healthcare and eCommerce.
With a career dedicated to ranking businesses at the top of Google, Liam has helped everyone from solo entrepreneurs with tight budgets to multinational brands amplify their online presence and achieve massive growth. His expertise has been featured in leading publications such as Huffington Post, Ahrefs, Yahoo Finance and Liverpool Echo, solidifying his reputation as a thought leader in digital marketing.
Liam brings unparalleled energy, hard-won insights, and an inspiring perspective on what it takes to build a meaningful, memorable brand in a competitive industry. Expect to walk away with powerful strategies, actionable takeaways, and a renewed vision for making your brand impossible to ignore.
LEON MCCOWAN
NO BRAINER SALES & LEAD GENERATION
Leon McCowan is a dynamic sales leader, entrepreneur, and the visionary behind Your Business Mobile and The Sales Dojo. With over two decades of experience in sales and customer relationships, Leon has mastered the art of turning customers into Raving Fans, passionate advocates who drive brand loyalty and fuel exponential business growth.
His career is built on the belief that business success isn’t just about selling products; it’s about building relationships that last. Whether in telecoms, coaching, or mentoring, Leon has helped thousands of sales professionals, entrepreneurs, and business owners close more deals, hit bigger targets, and unlock life-changing opportunities.
As the creator of the Raving Fan Model, Leon will share his proven strategies on how to generate leads, nurture authentic connections, and create a brand that people don’t just buy from but rave about. Expect high energy, game changing insights, and a fresh perspective on how to turn your audience into your most powerful marketing asset.
If you're ready to build a brand that people trust, love, and champion, Leon’s keynote is one you can’t afford to miss.
KATHERINE JONES
The Power Of Influencer Marketing
Entrepreneur | We are Social Nation | Think Wine Group | Influencer Marketing Expert
Katherine Jones is a trailblazing entrepreneur and the Founder & Director of ThinK Wine Group, a pioneering B Corp-certified brand offering luxury, reduced-calorie, low-sugar, vegan, and organic wines. With a strong background in sales, digital marketing, and influencer partnerships, Katherine has successfully leveraged influencer marketing to build a premium brand in a competitive industry.
Katherine will share insider strategies on how brands can harness the power of influencer marketing to drive engagement, boost sales, and create an authentic connection with their audience. Drawing from her experience in growing ThinK Wine Group through influencer collaborations, she will provide practical insights on selecting the right influencers, crafting impactful campaigns, and measuring success in a digital-first world.
Katherine’s expertise lies in understanding consumer behavior and using digital storytelling to build brand credibility. Her data-driven approach ensures brands don’t just reach an audience but influence purchasing decisions and foster long-term loyalty.
MARK NICHOLSON
HOW TO GROW YOUR BUSINESS WITHOUT BEING A SOCIAL MEDIA CELEBRITY
Mark Nicholson has spent over a decade helping coaches and business owners turn complexity into clarity. As a seasoned entrepreneur and mentor, he specializes in building smart, scalable systems that allow coaching professionals to focus on what truly matters, delivering results for their clients.
With a hands-on approach and a deep understanding of marketing automation, Mark has helped more than 1,000 coaching entrepreneurs streamline their operations and grow their businesses. His platform, Coachmatic.app now supports over 200 coaches worldwide, simplifying marketing and business processes to drive sustainable success.
As a speaker, Mark brings energy, practical insights, and real-world strategies to the stage. Whether he’s leading a workshop or presenting at industry events, his focus is always on providing actionable takeaways that coaches can implement immediately. His expertise in automation, client acquisition, and sustainable business growth makes him a sought-after voice in the coaching industry.
At this event, Mark will share the key strategies and systems that have transformed coaching businesses worldwide, helping professionals scale their impact while regaining control of their time.
RYAN ARMITAGE
HOW TO BUILD A WOW FRANCHISE
Ryan Armitage is the visionary Director of Tezlom, a UK-based healthcare recruitment agency that has transformed the industry with its unwavering commitment to excellence. Tezlom started as a family run business in 2008 with Ryan being the driving force behind its expanding reach and reputation. His innovative leadership and relentless pursuit of improvement led to a bold rebrand in 2019, which introduced a modern identity and an industry-leading Training Academy, revolutionising the company's online presence and operations.
But Ryan's impact goes far beyond business success. A passionate advocate for mental health in the workplace, he has fostered a culture of care, resilience, and empowerment within his team. His commitment to both his people and his work has earned him recognition as one of the Top 100 Global Franchise Influencers in 2025.
In his upcoming keynote, Ryan will share how the creation of "WOW" experiences has been a cornerstone of Tezlom's growth and success. Through a relentless focus on customer experience and the power of meaningful relationships, Ryan will inspire audiences to unlock their own potential for growth, transformation, and impact in the franchise industry and beyond.
PLEASE WELCOME YOUR HIGH ENERGY HOST;
Billie Clements
Award winning DJ and Radio Host
Billie Clements, promoter of SIN events and irrepressible In Demand radio host, could probably be summed up by one word; ENERGY. It's evident in how she carries herself behind the decks, dripping from the grooves she plays and central to her relentless work ethic. That energy is infectious across the global dance floors she's been turbocharging for over a decade.
EVENT AGENDA
BLOCK OUT YOUR CALENDAR, THIS IS GOING TO BE A GOOD ONE 🗓️
DAY ONE - MAY 20th
8am - Doors Open & Event Registration
8-9am - Authentic Networking
9am - Energetic Kick Off
9:20 - Morning Session Begins
12am - Lunch Break / Authentic Networking
1pm - Afternoon Session Begins
4pm - Day 1 Summary & Action Planning
5pm - Event Closing
6pm - Sky Is The Limit Afterparty
DAY TWO - MAY 21st
8am - Doors Open & Event Registration
8-9am - Authentic Networking
9am - Energetic Kick Off
9:20 - Morning Session Begins
12am - Lunch Break / Authentic Networking
1pm - Afternoon Session Begins
4pm - Day 2 Summary & Action Planning
5pm - Event Closing
VIP Access: Mastermind Networking & Group Coaching Session
VIP Access: Mastermind Founders Dinner
DAY 1 - MAY 20th
6pm - Late
ALL TICKET HOLDERS INVITED!!!
Celebrate your success and raise a glass on the 18th floor of INNSiDEs 360 Sky Bar and Sky Bar Terrace. Combining world-class cocktails with unrivalled views of the city’s skyline, the exclusive restaurant and bar delivers an unforgettable experience.
Connect with other like minded entrepreneurs, catch up with friends and take in the amazing Liverpool skyline with a drink in hand.
CONNECT WITH PEOPLE JUST LIKE YOU
WE ARE SERIOUS ABOUT TWO THINGS;
PERSONAL & PROFESSIONAL DEVELOPMENT & MAKING MEMORIES
Are you a Coach, Entrepreneur or Industry Expert ready to take your BRAND to the next level?
WHY YOU SHOULD ATTEND BUILD A BRAND SUMMIT
Amazing event! Nothing compares to the energy and content at Ways to WOW events. Love the energy and like minded business owners.
Sam Patteron & Lauren Wright, PICNIC Group
"I had the pleasure of attending one of Ways to WOW's unforgettable events and it was… amazing. Such a positive energy and great atmosphere. I wont forget it"
Magdalena Cholewa, MD SQR Group
The talks were full of details which remind you that success isn't straight forward but is ultimately worth it. Thank You to Ways To WOW for putting this on, I learnt a lot and met some very interesting people"
Satya Morarji, Chair of Toastmaster & Public Speaker
"What a fantastic inspiring event, showcasing that the impossible dream can become a reality". Highly recommended!
Tony Cummins, Award Winning Restauranteur
"Whatever you are doing today, make sure you show up for you. You deserve this WOW energy"
Dawn Morris, Business Consultant
"What a night. WOW, WOW and WOWed. Loved it, thank you to everyone who made it such a special night. So inspirational and time spent with fabulous people"
Alison Blackler, Founder 2 Minds, Public Speaker, Author
WANT TO SHOWCASE YOUR BRAND?
JOIN THE EXPO
It wouldn't be the "BUILD A BRAND SUMMIT" if there wasn't an opportunity to showcase your brand to an eager crowd.
POP UP and SHOWCASE your business in our expo area and get in front of your target audience.
MORE THAN AN EVENT, AN UNMATCHED EXPERIENCE
GET YOUR TICKET TODAY
FAQ'S

WHO IS THE BUILD A BRAND SUMMIT FOR?
This event is for entrepreneurs, coaches, consultants and brand builders who want to create a standout brand that drives revenue and customer loyalty. Whether you're launching a new business or scaling an existing one, you'll gain actionable strategies to elevate your brand, generate leads, and create memorable customer experiences.

WHAT SHOULD I BRING TO THE EVENT?
You will receive a build a brand workbook to fill in and document your game changing ideas.There will also be many networking opportunities so feel free to bring business cards and finally an open mind and creative energy is a must!!

WHAT MAKES THE "BUILD A BRAND" SUMMIT DIFFERENT?
This is not just another mundane business conference, this is a hands-on, results-driven experience where you’ll not only learn but also apply the strategies in real time. Our speakers and masterclasses are designed to give you actionable insights that you can implement immediately to see real change in your brand.

WILL THE CONTENT BE RELEVANT TO MY BUSINESS?
Absolutely! Whether you're an entrepreneur, coach, consultant or expert, the insights shared will help you build a brand that stands out. From brand strategy to lead generation and customer experience, the content is designed to be highly actionable and adaptable to any industry.

WHAT IS THE DRESS CODE?
Smart casual. Feel free to express your personal brand while staying comfortable. Extra points for a purple accessory.

WHAT KIND OF RESULTS CAN I EXPECT FROM ATTENDING?
By attending the Build a Brand Summit, you’ll walk away with a clear, purpose-driven brand strategy and a compelling, irresistible offer that cuts through the noise. You'll gain proven marketing tactics to generate leads and build brand advocacy, all while expanding your network with like-minded entrepreneurs and brand builders. Most importantly, you’ll leave with a renewed sense of confidence and energy to take your brand to the next level. 🚀
Got another question? Email [email protected], we're happy to help.
IT'S WOW OR NEVER
© 2025 WAYS TO WOW Ltd.